Build & Price — POC to Production
Prove Ford Pro could own vehicle configuration in-house — then ship it to production.
▲ The Problem
- Vendor-owned configuration UX — slow iteration, no control, dependency in the roadmap.
- Dealer lead handoff — the revenue moment — underperformed.
- No internal proof Ford Pro could build this itself.
▲ The Result
- Originated the in-house POC on BPQO foundations — fast.
- Reusable patterns: line pages, showroom, configure, cart, review, dealer quote.
- Shipped to production: Canada Aug 2026 · North America Sep 2026 · UK targeted Q4 2026.
- Ford Recognition+ (May 2025) — feasibility, proven fast.